What is the Connection Between Business Architecture and Digital Transformation?

Registration is free. Login or register to view/download this content.


Editor & Founder, DBizInstitute.org, BPMInstitute.org & BAInstitute.org
With over 25 years experience building and creating professional communities, Gregg Rock is recognized as an industry leader in professional training and education vital to helping enterprise organizations support their transformation initiatives. His work has been recognized in the Wall Street Journal, Fortune Magazine, Financial Times, CIO Magazine, and New York Times. Throughout his career Gregg has developed communities, hosted executive networking forums and the formation of advisory boards on topics ranging from IT security and outsourcing to multimedia and Y2K, but is most widely associated with his accomplishments in the areas of Business Process Management (BPM), Digital Business (DBiz), Business Architecture (BA), and Cloud Computing. BPM in particular is a widely accepted approach for designing enterprise organizational and information systems. This focus on process-related skills is creating demand for BPM content, collaboration, and training resources by corporations—a niche Gregg has spent years to fill. In 1997, Gregg founded BrainStorm Group and the network of BrainStorm Communities, consisting of discipline-specific web portals for BPM, BA, and SOA practitioners to network and receive education, professional training online and through live in-person events. This has enabled over 100,000 practitioners from over 125 countries to collaborate and share best practices, online and face-to-face. BrainStorm Communities feature a comprehensive suite of member services including newsletters, discussion groups, blogs, virtual and live events, live and online training, certificate programs, and professional certification. During his tenure, Gregg has produced more than 100 industry events in North America, South America, EMEA, and Australia attended by over 300,000 professionals. He led the development of the Certified Business Process Management Professional program. Harnessing the collective intelligence of leading BPM subject matter experts, this certification establishes an objective evaluation of a BPM professional’s knowledge, skill, and ability. He recently led the launch of BrainStorm's newest Community, focused on Digital Business and Transformation - DBizInstitute.org. Gregg also earned his private pilot license in 1991 and remains an active member of Aircraft Owners and Pilots Association (AOPA). When not flying, he’s active in his community and enjoys coaching little league, soccer, and lacrosse for his children.
Faculty Member, BAInstitute.org and President, Hunt Consulting Group, LLC
Faculty Member, BAInstitute.org, Certified Business Architecture Institute Professional (CBAIP) and Managing Director, Hunt Consulting Group. Providing business architecture consulting and training services empowering organizations to design and deliver tomorrow's businesses today!

Gregg Rock interviews Ed Hunt.

GR: How do you explain the connection between business architecture and digital transformation?

EH: Well, as you know, I’ve been in the industry a long time. For 40 years, we’ve been using automation technology to transform an organization—to digitize it—and the new tools that we have available today just allow us to continue to do that in a more exciting way.

What’s important about business architecture is that it actually allows an organization to understand the operational complexity of the business: How has the business evolved since BA has come to market? I do a lot of work in the financial services sector, and most are a collection of organizations and business processes acquired through consolidation and expansion. That core operation was never designed to meet the needs of its current operations, so you have to step back and say, “how has the industry changed?”, or, “how is cryptocurrency going to fundamentally transform the financial services industry?”. Everything has changed.

Crypto is similar in some regards, and it’s different in others. And, through using business architecture, you can help identify the impact of process, the impact of data structures, the impact of people in organizational distribution, the organizational interaction models which have changed—all of that has to be figured out. The business architect in the business architecture practices are central to solving that business problem, to communicating in models, and allowing all parts of the organization (from the product folks, to the business management leaders, to the operations teams, and the technology teams), to come to a common understanding of how the organization needs to be transformed. And, I believe you can’t do that without business architecture.

GR: I think that’s a great point, and there’s things that folks are doing in one division, or one department of the company, that may be adversely affecting other applications and platforms there. And, I think I also steal this phrase from you, “agility by design”. Can you elaborate on what that phrase means?

EH: Certainly. The way to address complex organizations is to model it, but also break it down into a collection of simple components and that’s the practice of business architecture—you have to define and design that structure. And, if you can create that blueprint using your business architecture models, now everybody can look at that, they can validate it, they can break the model, they can fix the model, long before you start to build things. So, when everyone has a clear blueprint of the business and understands the operational implications of bringing this new product or service to the market or serving a different geography, then you can execute because you have to have a clear understanding of what that looks like.

GR: Excellent, very good. Well, for those of you that would like to learn more about ED’s current work, you’ll see some of his contributions available on the BA Institute website, as well as on our newly updated on-demand version of Business Architecture 101.

Editors Note: 

Watch the entire Need to Know: Business Architecture video series. 

Read the other articles in the series here: 

Article 1: What is Business Architecture? 

Article 2: Why is Business Architecture Important to IT Delivery? 

Article 3: How Does Business Architecture Improve Business Outcomes?

Article 5: How Does Business Architecture Enable Execution?

Article 6: How Does Business Architecture Assist Organizations from Strategy to Execution?


Want to be featured in the next Need to Know series to share your expertise? Get in touch – we’d love to hear from you. 

Similar Resources

Featured Certificate: BPM Specialist

Everyone starts here.

You're looking for a way to improve your process improvement skills, but you're not sure where to start.

Earning your Business Process Management Specialist (BPMS) Certificate will give you the competitive advantage you need in today's world. Our courses help you deliver faster and makes projects easier.

Your skills will include building hierarchical process models, using tools to analyze and assess process performance, defining critical process metrics, using best practice principles to redesign processes, developing process improvement project plans, building a center of excellence, and establishing process governance.

The BPMS Certificate is the perfect way to show employers that you are serious about business process management. With in-depth knowledge of process improvement and management, you'll be able to take your business career to the next level.

Learn more about the BPM Specialist Certificate





  • Business Process Management Specialist
  • Earning your Business Process Management Specialist (BPMS) Certificate will provide you with a distinct competitive advantage in today’s rapidly evolving business landscape. With in-depth knowledge of process improvement and management, you’ll be able to take your business career to the next level.
  • BPM Professional Certificate
    Business Process Management Professional
  • Earning your Business Process Management Professional (BPMP) Certificate will elevate your expertise and professional standing in the field of business process management. Our BPMP Certificate is a tangible symbol of your achievement, demonstrating your in-depth knowledge of process improvement and management.


BPM Certification

  • Make the most of your hard-earned skills. Earn the respect of your peers and superiors with Business Process Management Certification from the industry's top BPM educational organization.




  • Operational Excellence Specialist
  • Earning your Operational Excellence Specialist Certificate will provide you with a distinct advantage in driving organizational excellence and achieving sustainable improvements in performance.


OpEx Professional Certificate

  • Operational Excellence Professional
  • Earn your Operational Excellence Professional Certificate and gain a competitive edge in driving organizational excellence and achieving sustainable improvements in performance.



  • Agile BPM Specialist
  • Earn your Agile BPM Specialist Certificate and gain a competitive edge in driving business process management (BPM) with agile methodologies. You’ll gain a strong understanding of how to apply agile principles and concepts to business process management initiatives.  

Business Architecture



  • Business Architecture Specialist
  • The Business Architecture Specialist (BAIS) Certificate is proof that you’ve begun your business architecture journey by committing to the industry’s most meaningful and credible business architecture training program.

  • Business Architecture Professional
  • When you earn your Business Architecture Professional (BAIP) Certificate, you will be able to design and implement a governance structure for your organization, develop and optimize business processes, and manage business information effectively.

BA CertificationCertification

  • Make the most of your hard-earned skills. Earn the respect of your peers and superiors with Business Architecture Certification from the industry's top BPM educational organization.




  • Digital Transformation Specialist
  • Earning your Digital Transformation Specialist Certificate will provide you with a distinct advantage in today’s rapidly evolving business landscape. 


  • Digital Transformation Professional
  • The Digital Transformation Professional Certificate is the first program in the industry to cover all the key pillars of Digital Transformation holistically with practical recommendations and exercises.



  • Agile Business Analysis Specialist
  • Earning your Agile Business Analysis Specialist Certificate will provide you with a distinct advantage in the world of agile software development.


  • DAS Certificate
  • Decision Automation Specialist
  • Earning your Decision Automation Certificate will empower you to excel in the dynamic field of automated decision-making, where data-driven insights are pivotal to driving business innovation and efficiency.