Pre-Sales manager, Object Consulting

Most articles written about Business Architecture reflect upon an organisations design within a private sector environment whereby the driving force in deciding the organisations direction is profit and loss. Profitability can more or less be measured by cost of company operations and optimisation of transactional and support activities against revenue generated from customer needs. Other measures such as customer satisfaction, quality, and price of competitor products and services all affect the organisations design, direction, operation and optimisation.