When you hear the terms “big data” or “analytics” what comes to mind?
Do you think of technical experts pushing exabytes of data through an algorithm? Perhaps you think of marketing experts attempting to get answers about your company’s customers.
No matter which scenario you think of, it is important to recognize that big data and analytics are most useful when their associated processes are in place and observed.
In fact, big data and analytics are useless without process.
Why? Because quite simply, Data without process is meaningless!