Articulating the value of business architecture within our organizations is one of the most important things that we need to do and do well—the results of which can ultimately determine if business architecture is embraced and how it is positioned. However, this can be a real challenge and barrier to growth for many business architecture practices.
The Struggle for Understanding
While the need for and potential value of business architecture can be very obvious to practitioners, it is not always clear to others. This can be extremely frustrating for practitioners, but if we understand the context we can not only interpret peoples’ reactions, but better address the challenge. To effectively communicate the value of business architecture, we need to put ourselves in the minds of our business architecture “customers” and adapt our approach to what they might be thinking.