Ian Gotts

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Leading vs Lagging Metrics

Digital transformation was always a 5 year plan that could be put off because it was so painful. But COVID has forced organizations to make dramatic, transformational changes in 5 months or 5 weeks. And the pace of change has not let up as organizations are evolving to stay relevant in very...

Going digital or going bananas

What is clear that every company, no matter what industry needs to “go digital” to reduce costs and improve customer experience.  For some industries, it is revolution rather than evolution. “Digital” is more than just driving efficiencies, it is reevaluating business models. As whilst...

3 months ago, we all thought Cambridge Analytica was a font!!!

Consumers are waking up to the fact that if they can’t work out what product that a website is selling, then they are probably the product. Or at least, their data is. We’ve all known this, but probably hadn’t realized how much of our data is being harvested, aggregated and then exploited...

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