Businesses have been fighting the battle of poorly integrated customer data for decades. Most are aware that the lack of integrated data about their customers can impact customer satisfaction, loyalty, and retention, and ultimately the bottomline. This executive paper takes a closer look at the impacts of dispersed customer information and the potential benefits of implementing a service-oriented architecture (SOA) and building composite applications to gain a single customer view. Through the integration of siloed disparate systems, streamlined business processes, and an alignment of IT with business processes, companies can achieve complete visibility of customer information across the organization.
Is Your Process Recommendation Ready for the Room?
A process recommendation can be clear to you and still fail in the room. That is one of the harder lessons in process work. You may understand the issue. You may have done the analysis. You may know why the recommendation matters and what should happen next. But the...
