Transactional Content Management: The Critical Infrastructure for Managing Horizontal Processes Across the Organization

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We all know how processes typically emerge in an organization. They start in one area or department and are designed to solve a specific problem. We call this the functional-centric process model; it’s characterized by transactional processes being structured, managed, and measured via the functional or departmental unit. While this model addresses an immediate, department-level requirement, in the long run it can create a much bigger mess at the corporate level.

We all know how processes typically emerge in an organization. They start in one area or department and are designed to solve a specific problem. We call this the functional-centric process model; it’s characterized by transactional processes being structured, managed, and measured via the functional or departmental unit. While this model addresses an immediate, department-level requirement, in the long run it can create a much bigger mess at the corporate level. Here’s how: these functional-centric processes very quickly lead to a plethora of silo applications, fragmented processes, and content repositories that are difficult to access and use enterprise-wide.

The new paradigm that companies are moving toward is the enterprise-centric process model. With this model, transactional processes are implemented cross-functionally within the organization as a series of repeated actions and steps that together create value for customers and employees and cost savings for organizations. The enterprise-centric model also provides organizations with insight into both the content and the transaction it drives.

Attendees in this presentation will learn how this new approach can generate better customer service, more efficient employees, and a tidy return on investment for the company. Because transactional processes often translate into financial impact, making improvements in this area will directly impact an organization's bottom line.

As a market leader in transactional content management, EMC provides an architecture and products that can not only manage processes horizontally across the enterprise but also drive internal, back-office transactions (such as invoice processing, insurance claims processing, or loan origination).

Recommended: read A 15-Minute Guide to Transactional Content Management white paper prior to attending this round table for an excellent primer on the topic.

Featured Speaker

Mark Travers, Senior Product Marketing Manager, Transactional Content Management and Business Process Management, EMC Corporation

Mark Travers is a senior product marketing manager for EMC, focused on transactional content management (TCM) and business process management (BPM) products. Mark has over 16 years of experience designing and implementing enterprise content management and BPM solutions. Prior to EMC, Mark was a delivery manager for BearingPoint’s financial services practice, implementing BPM-related solutions for several major corporations such as ABN AMRO, Wells Fargo, Bank of America, Boeing, Microsoft, and Safeco. A BPM-certified professional from Boston University, Mark leverages extensive experience in BPM and financial services to help banking and insurance companies evaluate BPM solutions and conduct BPM proof-of-concepts.  

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