Meet the Author: Jochen Wirtz, Intelligent Automation – The Service Revolution has Started

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Jochen Wirtz
Vice Dean and Professor of Marketing, National University of Singapore (NUS)
I am the Vice Dean, MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore (NUS). Further, I im an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US. I am a leading authority on services marketing and management. My research has been published in over 100 academic journal articles, incl. in six features in Harvard Business Review. I have received over 45 awards in recognition of my excellence in research and teaching. I have published over 20 books include Services Marketing – People, Technology, Strategy (World Scientific, 8th edition, 2016) and Essentials of Services Marketing (Pearson Education, 3rd edition, 2017). With combined sales of over 800,000 copies, they have become globally leading services marketing textbooks. My latest book for managers is Winning in Service Markets (World Scientific, 2017).

In this webcast, author Jochen Wirtz discusses his new book ‘Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human’. Tune in as Jochen and Gregg Rock discuss the pending AI and Hyperautomation revolution that could take over service industries as technological advances continuously improve, what this could this mean for service sectors such as education and healthcare, and how it will effect cost and quality.

This book will give you insight into the lessons learned from 100+ IA transformation successes (and failures). Readers will also benefit from the largest publicly available library of 500+ IA use cases by industry and by business function, and gain access to insights garnered from 200+ IA industry experts.

This is a webcast you won’t want to miss! 

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