Meet the Author: Business Architecture – The Missing Link

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Featured Speaker(s)

Gregg Rock
Editor & Founder, DBizInstitute.org, BPMInstitute.org & BAInstitute.org
With over 25 years experience building and creating professional communities, Gregg Rock is recognized as an industry leader in professional training and education vital to helping enterprise organizations support their transformation initiatives. His work has been recognized in the Wall Street Journal, Fortune Magazine, Financial Times, CIO Magazine, and New York Times. Throughout his career Gregg has developed communities, hosted executive networking forums and the formation of advisory boards on topics ranging from IT security and outsourcing to multimedia and Y2K, but is most widely associated with his accomplishments in the areas of Business Process Management (BPM), Digital Business (DBiz), Business Architecture (BA), and Cloud Computing. BPM in particular is a widely accepted approach for designing enterprise organizational and information systems. This focus on process-related skills is creating demand for BPM content, collaboration, and training resources by corporations—a niche Gregg has spent years to fill. In 1997, Gregg founded BrainStorm Group and the network of BrainStorm Communities, consisting of discipline-specific web portals for BPM, BA, and SOA practitioners to network and receive education, professional training online and through live in-person events. This has enabled over 100,000 practitioners from over 125 countries to collaborate and share best practices, online and face-to-face. BrainStorm Communities feature a comprehensive suite of member services including newsletters, discussion groups, blogs, virtual and live events, live and online training, certificate programs, and professional certification. During his tenure, Gregg has produced more than 100 industry events in North America, South America, EMEA, and Australia attended by over 300,000 professionals. He led the development of the Certified Business Process Management Professional program. Harnessing the collective intelligence of leading BPM subject matter experts, this certification establishes an objective evaluation of a BPM professional’s knowledge, skill, and ability. He recently led the launch of BrainStorm's newest Community, focused on Digital Business and Transformation - DBizInstitute.org. Gregg also earned his private pilot license in 1991 and remains an active member of Aircraft Owners and Pilots Association (AOPA). When not flying, he’s active in his community and enjoys coaching little league, soccer, and lacrosse for his children.
Bernard Gagnon
President, ASATE Group
Bernard Gagnon, M.A.Sc., is Co-Founder and President of ASATE Group Inc., a management consulting firm that helps organizations better formulate, implement and execute their strategies. He has more than 30 years of experience working with organizations in the aerospace, banking, biotech, investment, manufacturing, retail, telecommunication, transportation and utility industries. Mr. Gagnon is co-author of the book Business Architecture - The Missing Link in Strategy Formulation, Implementation and Execution.
Pierre Hadaya
Vice-president, ASATE Group
Pierre Hadaya, Ph.D., is a professor at the School of Management of Université du Québec à Montréal. As Co-Founder of ASATE Group Inc., Dr. Hadaya also collaborates with organizations striving to transform themselves so they can develop a competitive advantage.

History has shown that having a competitive advantage is critical to the success and long-term viability of all organizations. To create and sustain such an advantage, organizations must formulate a winning strategy, surpass competitors at implementing and executing it, and excel at continuously adapting it in response to internal and external events. Although numerous best practices have been adopted by organizations over the years to help them succeed in their strategic endeavors, 50 to 90% of strategic endeavors are still considered failures. That is why we have spent 5 years devising an innovative approach to help organizations address the causes of the difficulties they face during their strategic efforts.

The objective of this webcast is to present an overview of this approach and show how it can, when well integrated to a strategy management system, enable organizations to strike the balance between urgency and diligence that is essential to the successful formulation, implementation and execution of a winning strategy.

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