According to Business Week’s Bruce Nussbaum, “There is, in fact, a whole new generation of innovation gurus. They are not the superstars of the ’90s, such as Clayton Christensen, who focused on what might be called macro-innovation – the impact of big, unexpected new technologies on companies. The new gurus focus more on micro-innovation – teaching companies how to connect with their customers’ emotions, linking research and development labs to consumer needs, recalibrating employee incentives to emphasize creativity, constructing maps showing opportunities for innovation.”
Professional Certificate: Worth It?
4 Questions to Ask Before You Decide Professional development usually does not stall because people stop caring about growth. It stalls because the next step feels unclear. You may know you want to sharpen your skills, strengthen your credibility, or prepare for...
