According to Business Week’s Bruce Nussbaum, “There is, in fact, a whole new generation of innovation gurus. They are not the superstars of the ’90s, such as Clayton Christensen, who focused on what might be called macro-innovation – the impact of big, unexpected new technologies on companies. The new gurus focus more on micro-innovation – teaching companies how to connect with their customers’ emotions, linking research and development labs to consumer needs, recalibrating employee incentives to emphasize creativity, constructing maps showing opportunities for innovation.”
Process Mapping vs. Process Modeling: What’s the Difference Really About?
In business circles, the terms process map and process model are often used interchangeably. It’s easy to see why: both involve drawing out how work gets done. But in practice, they serve different purposes and offer different levels of value. Confusing the two can...
