Problems worthy of innovation range across the map from seemingly simple ones like the design of low-function objects (think tableware) to complex systems so multifunctional it’s hard even to know where to start. For complex problems, as you might expect, we usually insist on some kind of structure to work from; but for the “simple” ones, we almost never feel the need. Somehow it seems right to innovate within structure for a big problem, but its OK to treat lesser problems as one-shot idea generation exercises.

Let’s agree on a fundamental principle. Companies create value for customers and shareholders via the effectiveness and efficiency of activities or work which flows across traditional organization boundaries – often referred to as the firm’s cross-functional business processes. In order to optimize and sustain business process improvements it’s essential to overlay some form of governance that creates the right structures, metrics, roles and responsibilities to measure, improve and manage the performance of a firm’s end-to-end business processes.

A few years ago, a private liberal arts college in Vermont decided to reinforce the image of its campus, which features lots of quads and open spaces, as one that encourages students to do more walking. Concrete walkways were built over existing dirt-paths that the shoes of students and faculty had been shaping and re-shaping for generations. When the renovations were done, the local newspaper reported that fewer students showed up in class thereafter with muddied sneakers, though more of them were walking across the campus, even on rainy days.

To the surprise of nearly everyone, OMG’s Business Process Modeling Notation (BPMN) has emerged as far and away the most important standard in BPM, driven in large part by the BPM Suite vendors who recognize its value as a bridge between business-oriented process modeling and implementation design. Today, for example, BPMSs ranging from Appian, Savvion, and Lombardi to BEA, Oracle, SAP, SoftwareAG, TIBCO, and Vitria layer rely on BPMN-based modeling as the underpinning of their process implementation design.