(Or, Why Don’t They Get What A Service Is?)
In talking to many senior IT executives, whenever the topic of SOA is mentioned they invariable complain of two things. The first is that all the vendors are doing SOA – but all in different ways, making it difficult to mix and match. The second is that getting business buy-in to SOA from business managers is even harder than trying to wrestle their ‘Crackberries’ from them.
The problem is that without business buy-in, SOA cannot deliver its fabled benefits to the organisation – Agility, Growth, Innovation.




















