Process maps are a valuable way to identify waste and streamline operations. This is especially important as every organization has accelerated their digital transformation efforts. In the first few months when COVID-19 drove every customer online, they were happy with a patchy digital experience. The first organizations to get a service up and running gained massively as there was limited competition. But a year on, most organizations have some online service so customers are now able to be selective. They are choosing organizations that have a great online experience. What does that mean? Expectation and execution. The promise of the website is delivered by the back office.
