Cloud, big data, and analytics are disruptive technologies that are affecting almost every enterprise across multiple industries. Companies are trying their best to leverage these new capabilities to gain advantage in a highly competitive market place. Companies that do not evolve to leverage these capabilities may be left behind and could even become unviable in the near future. Ubiquitous data from consumer smartphone usage can provide valuable insights for companies, but ubiquitous data comes with set of challenges viz., storing, managing, and analyzing the large volumes of data. Cloud and big data technologies are positioned as the panacea to leverage and analyze ubiquitous consumer data.






















