Golfers Should be Adept at BPM

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Author(s)

Faculty Member, DBizInstitute.org and Managing Director, Spanyi International

Amateur golfers know how hard it is to get a consistent, repeatable, powerful golf swing. In golf, as in BPM, there’s no shortage of advice. Many experts agree that the essence of a consistent, repeatable, powerful golf swing has much to do with weight transfer, shoulder turn, swinging on plane, follow through, and balance. The same principles apply to BPM. So let’s explore why golfers should be adept at BPM.

Most amateurs don’t realize the importance of weight shift in the golf swing. In a balanced setup stance, the golfer’s weight needs to shift to create power and distance. This is accomplished by a full shoulder turn. In BPM, it’s important to shift the emphasis from departments to cross-functional processes. In most organizations, the emphasis is on functions or departments. Plans are built by departments; budgets are set by departments; even recognition and rewards are defined by departmental considerations. To create increased value, it’s important to shift the weight of the organization towards the cross-functional processes that create value for customers and shareholders. How does an organization do that? See Table 1.

 

Table 1: Shifting the Weight of the Organization

 

  • Measure what counts to customers
  • Define the set of enterprise business processes
  • Build a process management plan that bridges performance gaps such that goals will be met
  • Build and deploy a communication plan on which processes need to be improved by how much for the firm to achieve its goals
  • Take action to improve the top priority processes
  • Manage the set of enterprise business processes
  • Make refinements to organization design, to align structure, roles, accountabilities, and recognition and reward systems
  • Invest in IT in accordance with the estimated improvement in process performance

 

The game of golf remains physically and mentally complex despite thousands of articles dealing with analysis of the performance. So does BPM. In spite of the compelling logic that customer and shareholder value is created by means of business processes, leaders at many companies continue to cling to a traditional, functional view of the business. Why? There are at least three possible reasons. Leaders don’t care. Leaders can’t focus. Leaders don’t know how. If leaders really cared, focused and knew how, wouldn’t they measure what’s important to customers in a disciplined way in addition to monitoring the traditional financial metrics such as revenues, earnings and cash flow?

Wouldn’t they monitor and continuously improve the key value-creating processes? Wouldn’t they assign accountability for the performance of the company’s major business processes? Of course leaders would do these things if they cared enough to invest the time and energy, were able to devote sufficient attention for sustainability, and knew how. It has much to do with transferring the weight of the organization, following through, and balance. That’s why golfers should be adept at BPM.

 

Table 2: Follow Through and Balance in BPM

 

  • Include customer-centric metrics in monthly operating reviews
  • Express the impact of improving process performance in financial terms
  • Invest in an integrated method of process improvement
  • Continue to invest in training and communicate to reinforce key messages and initiative

 

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