Applied Creativity and Value Discipline: The Innovation Cycle - Part 1

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Part 1: Why innovation is such a challenge in a corporate setting

Innovation is currently a hot topic in the executive suite and in business publications. Amid the buzz, managers are uncertain about how to reconcile the seemingly opposing calls for increased innovation and bottom-line productivity. As a result, when challenged to grow their businesses they often default to more familiar options, even if growth through innovation could be the best choice. We propose not only a truce between the creative and analytic sides of business, but also a highly valuable method for collaboration that builds upon the strengths of each to maximize the value of innovation investments.

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