Most companies, from high-tech firms to heavy equipment manufacturers, are wrestling with effectively delivering content to their customers’ and employees’ smart phones and tablets.
From product manuals and training materials, to catalogues, employee handbooks, and annual reports, most organizations suffice with PDF files, the mobile equivalent of a static document or web page.
Adopting a mobile-friendly content strategy enables a myriad of benefits that go far beyond delivering the right content to the right device at the right time—including collaboration via social networking platforms, multimedia (audio and video) enhancements, interactivity (quizzes and exercises to test mastery of concepts), annotations to content, and much more.
But what is the most efficient way to produce and deliver content optimized for the unique dimensions and firmware of every mobile device? How do you enable the interactive features that make your content more than just a “page turning application”? These are just some of the questions that a mobile content strategy addresses.
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