What do your customers really want? More for less, of course! That can hardly come as a surprise to you. After all, whether you are a senior executive, a middle manager, or a front line worker, you’re a customer yourself.
As a customer, what "more" do you want? More value, more service, more consistent, flawless delivery performance, more accuracy, and even more responsiveness? You bet. Chances are that increasingly, you want to pay "less" for this "more" don't you?
Your customers are no different, and that’s a problem because unless you can provide your customers with “more for less,” you can be assured they will find someone else who can, and sooner rather than later.
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