The Innovation Imperative

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What strikes fear in the hearts of today's business leaders? Commoditization and Globalization. Unless a company can innovate, it cannot make margins and will be marginalized as a commodity player. Unless a company can innovate, it will be left behind in the brave new world of total global competition. But, what exactly is innovation, and how does innovation happen? These are the most important business questions of our times.

In this first of a three part series excerpted from the book, Extreme Competition: Innovation and the Great 21st Century Business Reformation, we will explore the many facets of innovation and distinguish between Business Innovation and the conventional notions of research and invention.

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