Consumers are waking up to the fact that if they can’t work out what product that a website is selling, then they are probably the product. Or at least, their data is. We’ve all known this, but probably hadn’t realized how much of our data is being harvested, aggregated and then exploited.
Every business is now a digital business and data is the lifeblood. This is a major shift over the last 10 years, but the true impact is really starting to be recognized. This transformation is a as significant as the industrial revolution, and with the same redistribution of wealth.
So, let’s first cover off which industries or areas of business are being impacted by the combined disruptive effect of cloud, social, mobile, big data. That is easy. ALL OF THEM.
The digital business