Business Process Management (BPM) - What is Business Architecture and Why Has it Become So Important?


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BPMS WATCH Column

BPMS Watch: Hey You! Get Outta My Pool!

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One of BPMN’s most important elements is unfortunately also the most misunderstood. It’s called a pool, a rectangular shape that serves as a container for a process. So in that sense a...

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BrainStorm BA Conference

Topic:
What is Business Architecture and Why Has it Become So Important?
Date: Wednesday March 19, 2008 2:00 PM Eastern
Where: Online
Featuring: William Ulrich, President, Tactical Strategy Group, Inc. and Co-Chair BPMInstitute.org’s Business Architecture Conference Series and Tom Dwyer, VP of Research, BrainStorm Group and Editorial Director, BPMInstitute.org
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Round Table Details

Business architecture is the critical bridge between business strategic and operational planning and technology at an enterprise level. This Round Table will explain why it is becoming more important in 2008.

Business Architecture survey results will also be discussed.

Featured Speakers

William Ulrich, President, Tactical Strategy Group, Inc. and Co-Chair BPMInstitute.org’s Business Architecture Conference Series

William Ulrich is President of Tactical Strategy Group, Inc. and a strategic planning consultant. He has written several books, published numerous articles and papers, and has worked with large corporations and government agencies in the area of business / IT architecture alignment and organizational change. His Transformation Portal can be accessed at www.systemtransformation.com.

Tom Dwyer, VP of Research, BrainStorm Group and Editorial Director, BPMInstitute.org

Tom Dwyer is the VP of Research for BrainStorm Group, the Editorial Director of BPMInstitute.org, an Editorial Board Member for SOAInstitute.org and a co-chair of BrainStorm Group's SOAI conference series. He writes, presents and consults on topics that include Service-Oriented Architecture, Business-to-Business, Enterprise Application Integration, and Business Process Management. Mr. Dwyer has conducted primary research and published extensive reports on the Application Software Infrastructure markets.

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