Change management gets a call-to-arms in a variety of situations: new technology, process improvement, reorg. Some change is organic and some has a top-down directive but no change initiative can ever survive the currents that lay just beneath the surface. These are the unofficial channels of communication that cross org-structure boundaries and the informal network where decisions are often based on emotions. Tiran will discuss simple techniques to manage this “hidden factory” and the unofficial socio-political web where more gets done than in the open and how to introduce objectivity into the conversation.