Business Intelligence has matured to provide organizations a platform and a tools suite for IT to enable users to access and deliver timely and relevant information. The shift in the market to fully integrate the breadth of enterprise reporting, analytics, dashboards and other capabilities has created new opportunity and misperceptions on the reality on the trends in the BI market. Contributing cultural, technological and business factors that are driving or inhibiting the market will be presented. Practical insights will be offered about the realities and opportunities of BI technology adoption.
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