A Prominent factor of international business today is its strategic direction. Global firms are competing with a wider variety of business and operational strategies and with more complex operational strategies today compare to 12 years before.
This makes more challenging for global operation to deploy same model for its internal business where economic and market conditions are different. This can resolved by providing a unique national strategy and dedicated modification of key activities for each major country; this facilitates customizing the business around each countries market.
A global business and operational strategy world is considered as signal market where corporate goals are common. This brings international operations to tough spot of performing as stand-alone entity.