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Home › Resources › Articles › When Should You Automate a Business Decision?

When Should You Automate a Business Decision?

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Contributed by: Vijay Pandiarajan, Product Marketing Manager, IBM

Vijay is a part of the product marketing team that brings IBM's Business Process and Decision Management capabilities to market. Vijay enjoys seeing technology improving people's lives and transforming customers' businesses. As an advocate for removing the drudgery and making people more productive, he is passionate about decision automation systems and is an active blogger on these topics.

Automated business decision-making provides a significant competitive advantage for companies today because, generally speaking, the faster you can decide on the right response to an opportunity or risk, and consistently act on it, the better the business outcome will probably be. By automating key operational decisions, those day-to-day, repeatable decisions that run the business -- like what loan application to approve or reject, what product to offer a new customer, when to trigger an agent to call back a client to assist, when to re-route cargo, etc.

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