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Home › Resources › Articles › Lessons from the Human Brain in Decision Making

Lessons from the Human Brain in Decision Making

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Contributed by: Barbara von Halle, Managing Partner & Founder, Knowledge Partners International

Barbara von Halle is founder and a managing partner of Knowledge Partners, International LLC (KPI). She, together with Larry, is the co-developer of the Decision Model, and co-author of The Decision Model: A Business Logic Framework Linking Business and Technology. Barb is well known for pioneering in Business Rules through writings and consulting work, as early as the 1980s. In 1996, she was inducted into the Data Management Hall of Fame when she received the honored Outstanding Individual Achievement Award from the International Data Management Association.

I am not a poker player. This is probably wise since my grandfather lost the family farm one night in a poker game. Sadly, as the story goes, he never won it back. This caused me to wonder how he made the decision to bet the farm on a game. Which decision-making mechanisms were at play? Which were flawed? In addition, more likely, which had shut down for the evening?

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