Smart Retailing : Leveraging BPM, BR and SOA in Retailing

 

Presenter:	Robert McCullough, Retail Industry Analyst	Hosted by:
Date:	September 10 , 2007
Time:	2-5pm
Where:	BrainStorm DC, Hyatt Reston Washington D.C.
Cost:	$149 until August 24, $199 after - login or join today

About the BrainStorm DC Workshops:

MEMBER REGISTRATION PREVIEW WORKSHOP

The federal government represents and shares characteristics with every commercial industry such as Banking, Insurance and Retail. It is involved in home mortgage lending, investment banking, life insurance underwriting, and property and casualty insurance. It shares many common operations and requirements with the Retail industry such as logistics management, supply chain optimization, warehousing, and transportation and distribution.

Our Banking, Insurance and Retail Process Innovation Workshops explore strategic business initiatives in which the government acts as a regulator, a provider of services and a consumer of services in each of these industry value chains.

Workshop Description:

Retailers exist in one of the most competitive environments in all of business. Customer taste and demand changes quickly, and leading retailers stay ahead of demand in order to survive. Keeping customers and eliciting customer loyalty is also an elusive pursuit. The challenges are more than the relatively simple matter of getting customers what they want, where and when they want it. Retailers must be keenly aware of future demand, and be ultimately anticipatory in meeting it. This risky proposition requires significant investment in customer information management, supply chain capabilities, and operational automation. Infusing insight at the Point of Interaction will help create an efficient, agile and smarter Retail Enterprise. Since business process management (BPM), business rules management (BRM) and service-oriented architecture (SOA) all support the practice of improving the efficiency and effectiveness of any organization by automating and optimizing the organization's business processes, they are key components of initiatives to produce a smarter retailer. This session will explore the use of BPM, BRM and SOA to achieve smart retailing objectives such as: obtaining a more thorough understanding of customer demand, better demand forecasting, elimination of stock-outs, shorter lead time for new products, optimized used of retail space, a unified experience between on-line and in-store shopping, more efficient logistics, and a more responsive value chain.

Speaker Bio:
Robert McCullough was a founding principal and the senior vice president of research for Experture, a startup research and advisory firm. At Experture, McCullough managed the research staff, created research agendas and delivered research and advisory services to clients. He is a subject matter expert in ERP, SCM, Retail and Manufacturing. Mr. McCullough has held a number of senior analyst and marketing positions at leading analyst firms - IDC and Yankee Group - and technology vendors. He also spent a number of years as an IT practitioner, creating, implementing and supporting systems at companies of varying size. A frequent speaker, and often quoted in trade media, McCullough is a graduate of Suffolk University (B.S./B.A.) and Babson College (MBA). He brings his current professional experience to the classroom in his curriculum for graduate-level strategy courses he teaches at Boston University.

 

Additional Opportunities September 10-13 in Washington D.C.

These Workshops are held at BrainStorm DC, which also offers our industry leading Certificate of Training Programs and Conferences over September 10-13:

• Conferences and Symposiums over September 11-12
  • Business Process Management Conference
  • Service-Oriented Architecture Conference
  • Business Architecture Conference
  • Business Rules Symposium
  • Organizational Performance Symposium
    
    
• Training over September 10-13
  • The World's Leading Certificate of Training Programs and Individual Training Courses
    View Washington D.C. Training
    
    
• Process Innovation Workshops on September 10 - Leveraging BPM, BR & SOA for the following industries:
  • Nimble Banking
  • Personalized Insurance
  • Smart Retailing
  
  

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