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BrainStorm Chicago, April 5-8, 2010
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Aligning Strategy and Execution through Business Architecture

Date: April 6, 2010
Hosted by:
Time: 9:00AM-12:00PM
Where: Chicago Mart Plaza
Cost: View rates.
   

Agenda:

9am - 9:15am - Overview
Moderated by: Greg Suddreth, Founding Board Member, BusinessArchitectureInstitute.org
Greg Suddreth is a founding board member of the Business Architecture Institute, founder of the Business Architecture Community and has served on the executive board of the Business Architect Association. He is currently the practice director for business architecture and consulting at STA Group.
 
9:15am - 10am - Business Architecture: The Role of Business Architecture in Strategic Funding and Strategy Analysis
Featuring: William Ulrich, President, TNG, INC.
William Ulrich is President of TNG, INC. and a strategic planning consultant. He has been helping corporations and government agencies develop and deploy architecture alignment strategies for more than 28 years. Mr. Ulrich has authored several books and hundreds of articles on business and IT management issues. William is the Editorial Director of BusinessArchitectureInstitute.org.

Businesses are wondering if they are getting value for their major investments, particularly when it comes to the millions of dollars invested in multi-year IT initiatives. Can major investments in projects be tied directly to quantifiable returns for the business - or will these investments only benefit IT? Are projects going after the same scarce funding and resources to solve the same problem across disparate business units? Will multiple projects deploy conflicting and unworkable solutions?

Given the current portfolio of initiatives, will priority business issues be addressed over the next 3-5 years? If you or your executives are asking these questions, business architecture can play a role in providing answers while providing the baseline to refocus major investments on business value. Join us at this session to hear more.
 

10am - 10:30am - Break

10:30am - 11:15am - Aligning Sustainability Strategies with Business Architecture
Featuring: Whynde Melaragno, Senior Manager, Strategic Technology
Whynde Melaragno works as a Senior Manager for Strategic Technology She works in a hands-on Senior Business Architect role helping clients develop Business Architecture to address enterprise challenges, as well as build the internal frameworks, organizational structure and skills needed to support their own practices. Whynde also has expertise in the disciplines of Business Analysis, Project Management, Business Intelligence/Data Warehousing and Training. Whynde holds a Bachelors Degree in Biology and Chemistry and a Masters Degree in Environmental Management and Sustainability.

Organizations that develop and execute a strategy to become more sustainable not only improve the state of the environment and society, but also obtain real business benefits such as competitive advantage, cost savings, new markets, employee retention and long-term business security. Business Architecture enables a sustainability strategy by serving as the link between strategy development and execution. As with any strategy, Business Architecture informs it and translates it for execution. Organizations that do not have a Business Architecture may be challenged to quickly and effectively implement a defined sustainability strategy, and some actually may not end up implementing it at all. Business Architects are great resources to engage throughout development and implementation of a sustainability strategy. They bring a holistic and objective perspective to any problem or discussion, and can serve as leaders, role models and change agents to help organizations make one of the most important transformations of our time.

11:15am - 12pm - Panel Discussions: Leveraging Business Architecture: From Executive Suite to Project Deployment
Moderated by: Greg Suddreth, Founding Board Member, BusinessArchitectureInstitute.org
Featuring: William Ulrich, President, TNG, INC., Whynde Melaragno, Senior Manager, Strategic Technology & Julie Decker, Director, Business Architecture, State Farm Insurance Company
 


 
   
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