Michael Porter defines value proposition in his article on the Six Principles of Strategic Positioning:
A company's strategy must enable it to deliver a value proposition, or set of benefits, different from those that competitors offer. Strategy, then, is neither a quest for the universally best way of competing nor an effort to be all things to every customer. It defines a way of competing that delivers unique value in a particular set of uses or for a particular set of customers. (HBR, 2001, p.2)
If we as business architects were to write our strategy and strategic positioning today, what would it be? How do we position ourselves to our clients, our peers, and "competitors"? Are we offering a "best buy", innovation, "complete solutions", or lock in value proposition?
If we claim, for example, that we help our clients increase their operational effectiveness and efficiency by providing actionable insights, are there other professional disciplines that lay claim to this value proposition? So, what really makes us unique? Your thoughts are welcome.
[Updated on 5/13/2010 2:06 PM]